Launch Renault Kadjar

Challenge

The automobile which can help in occupying more premium level in common market range. In the matter of fact, Renault is the leader of middle segment, but now it’s time for growing and marking the position of the brand higher on the field not so well-engaged before

 

Solution

The best crossover for Ukraine exploration

 

Results

  • Test-drives:
    • Planned – 300
    • Realized- 420
  • CTR exceeded by 83%
  • 1% market share in a month and a half

 

Agencies:

Havas Ukraine

Havas Digital

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