In 2016, Ukraine national footbal team earned the great opportunity to compete with world’s best footballers for the Euro-2016 trophy.
Football supporters seem to be pessimistic about our chances to win. Therefore, Chernigivske needed to cheer them up and motivate to support our footballers in this big race.
It is a well-known fact, that supporters are the “12th man”. But we believe that every supporter is a part of the big team. The team named “Ukrainians”. We created TVC and OOH campaign based on the idea, that every Ukrainian is already a teammate. Because they support, they decide, they analyze and they do believe. In their everyday lives, and on the stadium stands as well. We launched #ЗбірнаУкраїнців hashtag which became viral over social media.